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FIFA World Cup™ Trophy Tour by Coca-Cola: Celebrating Two Decades of Connection

Coca-Cola and FIFA celebrate 20 years of FIFA World Cup™ Trophy Tour by Coca-Cola

The Coca-Cola Company (www.Coca-ColaCompany.com) and FIFA are kicking off the sixth FIFA World Cup™ Trophy Tour by Coca-Cola, giving thousands of fans across the globe the opportunity to see the original FIFA World Cup™ Trophy ahead of FIFA World Cup 2026™. FIFA World Cup 2026 is set to be the…

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    • International Federation of Association Football (FIFA) world Cup™ Trophy Tour by Coca-cola to arrive in South Africa
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International Federation of Association Football (FIFA) World Cup™ Trophy Tour by Coca-cola to arrive in South Africa

For the FIFA World Cup Trophy Tour, The Coca-Cola Company will work with local teams and bottling partners to support its sustainability initiatives, including packaging collection and recycling efforts

The Coca-Cola Company (www.Coca-ColaCompany.com) invites fans in South Africa to see the most coveted Trophy in the world ahead of FIFA World Cup 26™. The FIFA World Cup™ Trophy Tour by Coca-Cola will arrive in Johannesburg for two days on 30 and 31 January and Cape Town on 1 February, giving…

Coca-Cola
Source: Coca-Cola |

Powerade Unveils New Campaign Featuring Lamine Yamal and Rodrygo Goes to Celebrate the Power of Pause

New Global Campaign Spotlights the Next Generation of Athletes on Team Powerade

Today, Powerade launched the next evolution of its “Pause is Power” global platform, with a new creative campaign that builds on the brand's sports legacy. The 2025 campaign features “The 304” and “My First Love,” two films that focus on empowering athletes at pivotal moments and star inspirational footballers who…