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Powerade Unveils New Campaign Featuring Lamine Yamal and Rodrygo Goes to Celebrate the Power of Pause
New Global Campaign Spotlights the Next Generation of Athletes on Team Powerade
Today, Powerade launched the next evolution of its “Pause is Power” global platform, with a new creative campaign that builds on the brand's sports legacy. The 2025 campaign features “The 304” and “My First Love,” two films that focus on empowering athletes at pivotal moments and star inspirational footballers who…
